Valentine’s Day, it’s become a synonym for the most commercial holiday. Who still goes along with this in 2015? A special menu at the restaurant charging you double. Specialties with chocolate of dubious quality. The Valentine’s hearts might make you feel a bit unwell…
And if we threw all of this out the window? Meet three holiday-makers heading out to the Ardennes, Valentine or not.
It’s official, the economic crisis has reached or neighbours to the north. A half million less Dutch travellers took off on vacation in 2014. A hit for the tourist industry in Belgium? Not really… Some industry actors do not succumb to this downward trend: Ardennes-Etape and the Domain of the Han Caves boast positive numbers.
Six episodes, close to two million viewers, a good cause, four celebrity Dutchmen and the Belgian Ardennes in a leading role. To promote our beautiful region as an excellent holiday destination for Dutch travellers, that’s the aim of ‘Wie opent het slot?’.