Ardennes-Etape prolongs the life of its promotional material

Ardennes-Etape prolongs the life of its promotional material. Enormous advertising poster becomes unique gift for clients and personnel.

Responsible entrepreneurship and sustainability, long-term strategies versus brand awareness, visibility and creativity… Combining these principles is no easy task. Finding the correct balance between them, however, is crucial in the strategic plan of every business. After some puzzling, we brought this challenge to a success.

Recycling-Creative-Sustainable-Bean bag-Gift

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Creative and Sustainable Marketing? A Small Business from the Ardennes Shows How

Ardennes-Etape prolongs the life of its promotional material. Enormous advertising poster becomes unique gift for clients and personnel.

Responsible entrepreneurship and sustainability, long-term strategies versus brand awareness, visibility and creativity… Combining these principles is no easy task. Finding the correct balance between them, however, is crucial in the strategic plan of every business. After some puzzling, Ardennes-Etape brought this challenge to a success.

bean bag-ardennes-etape

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Why did Ardennes-Etape participate?

One hundred per cent online. This has been Ardennes-Etape’s maxim since 2001. Now this small business from Stavelot, in the Belgian province of Liège, is awarded by Trends the “Digital Gazelle”.

Ardennes-Etape-Digital-Gazelle-Awards-2013-Ardenne-equipe

 

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“Internet? It’s in our DNA”

One hundred per cent online. This has been Ardennes-Etape’s maxim since 2001. Now this small business from Stavelot, in the Belgian province of Liège, is awarded by Trends the “Digital Gazelle”.

Ardennes-Etape-Digital-Gazelle-Trends-Google-2013

No paper catalogue. Never. What they do have: a practical website promoting high-quality holiday cottages in the Belgian Ardennes.

In four languages and in constant evolution. The website has been Ardennes-Etape’s cornerstone since its foundation. This way all functionality of the internet is used. Continue reading

Ardennes-Etape supports Liège Expo 2017

The city of Liège is candidate to organise the 2017 International Expo. In the course of three months the participating countries get the chance to show the very best of themselves in the Cité Ardente.

At least if it were up to us. Ardennes-Etape decided to fully support Liège in its bid to host the Expo 2017. We appeal to everyone to vote for Liège as host city for this great international event.

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Ardennes-Etape takes wheelchair users into account

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Leaving on holiday should be possible for each of us: youngsters, people of age, families, groups of friends,… One should not overlook the disabled in this matter. To this effect Ardennes-Etape compiled a file with activities and events which are wheelchair accessible. Furthermore, a selection has been made of holiday homes partially or completely wheelchair accessible. The goal is for everyone to have an excellent vacation in the Belgian Ardennes.

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The Ardennes, they are doing just fine

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It is a challenge on which André Offermans, CEO of Ardennes-Etape, has been working successfully for many years now: to enable holiday makers to discover the very best of the Belgian Ardennes, with a high-quality holiday cottage as a home base. Eleven years after the project took off he leads a team of 29. Together they manage the leading website for holiday home rental in the Belgian Ardennes.

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Ardennes-Etape, numbers and figures

Ardennes-Etape holiday homes

Geographically
The Ardennes-Etape holiday homes are located in the Belgian provinces of Liège, Luxembourg and Namur.
More specifically
– 37.3% in the East Cantons;
– 34.7% in the valley of the river Ourthe;
– 12% in the valley of the river Semois ;
– and 15.6% in the region of the river Lesse.
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