“High-Quality Tourism in the Ardennes, an Ardennes-Etape Philosophy


Quality is not a concept taken lightly at Ardennes-Etape. This small business from the Liège area is market leader in self-catering holiday home rental in the Belgian Ardennes. This market leader position did not drop into its lap. Read the story here.

Market research shows consumers are very critical for businesses in the travel sector. Travellers today cannot be satisfied with a mediocre holiday. They want, rightly so, the highest quality for their annual vacation.


Nele Bylois is Marketing Project Officer at Ardennes-Etape. We asked her how far Ardennes-Etape actually goes in the search for quality.

“It is not Ardennes-Etape’s objective to list all self-catering holiday homes in the region”, Nele Bylois explains. “Our goal is in fact to offer quality. This means we regularly have to refuse a holiday home. Of the many thousands, Ardennes-Etape selected almost 1400 houses based on very strict criteria.”

Quality Label

“The holiday-maker doesn’t have to worry about the quality. Quality is ensured by Ardennes-Etape.” Some of these numerous criteria are: the quality of the beds, the equipment in the kitchen, maintenance, general tidiness and much more.

A team is on the road full-time to expand the offer and to ensure follow-up with the holiday home owners. A relationship based on mutual trust with home owners as well as with holiday-makers is one of the cornerstones of Ardennes-Etape’s philosophy.

Before, During and After

However, the selection procedure is just a first step. “Our number one priority is excellent service before, during and after the trip,” Nele Bylois spells out. “This means our contact centre, staffed by true Ardennes experts, is available seven days a week. Our colleagues gladly assist travellers during the booking procedure or for the planning of activities during their trip.

Ardennes-Etape holiday-makers enjoy yet another extra. The Guide Ardennes-Pass is an exclusive guide, filled with great discounts for the best activities in the Belgian Ardennes.


“It speaks for itself our quality guarantee demands an intensive follow-up.” All holiday-makers receive via email the satisfaction survey a few days after their holiday. The results are carefully analysed to guarantee quality, tidiness and safety for all holiday cottages. “This way everybody enjoys the very best the Belgian Ardennes have to offer.”

Want to know more about Ardennes-Etape’s philosophy and quality label? Don’t hesitate to contact Nele Bylois at +32 80 29 24 00 or n.bylois@ardennes-etape.com.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>